This MSPTech.ai Website Relaunch Case Study explores how Bee Techy solved a critical go-to-market problem for an AI automation innovator.
MSPTech.ai was gearing up to launch a groundbreaking AI-powered IT automation product, but their existing website was outdated and not aligned with their new, sophisticated product vision.
Their site failed to educate their target audience of Managed Service Providers (MSPs) , had ineffective lead generation for their upcoming beta , and no optimized way to capture event-based marketing leads—all under a tight two-month deadline.
Bold Strategy
Our strategy was a two-month, high-speed, full-scale website relaunch. We began with an intensive Phase 0: Discovery session to align the brand’s message with its new, sophisticated AI-driven product vision. We developed a content architecture laser-focused on two key conversion goals: capturing high-value event traffic (via QR-coded campaigns) and driving qualified beta registrations for their new Al product.
Enterprise-Grade Execution
We built a custom WordPress theme from the ground up, hosted on a high-performance AWS infrastructure (EC2, S3, CloudFront). Phase 1 involved a full UX/UI redesign in Figma to create a modern, trustworthy AI aesthetic. In Phase 2, our developers built custom, high-conversion page templates, including a dedicated “Robin Robins” event landing page and a new beta registration portal integrated directly with HubSpot CRM for seamless lead capture.
Enduring Care & Assistance
Phase 3 involved rigorous QA testing and a live deployment with full SSL and CDN configuration. The result was a high-performance site delivering sub-2-second page loads and 90+ Lighthouse scores. The new site successfully captured event leads and qualified beta participants. As part of our Enduring Care partnership, MSPTech.ai remains on our managed service plan for ongoing maintenance, performance monitoring, and dedicated support.
